In our short attention span world where seemingly every marketing gimmick has had its day, coming up with entirely new ideas is tough, so instead, many brands look for ways to spin things bigger and better. But with McDonald’s latest entry in this field, the brand has announced a grander vision. Instead of one candle with the scent of a Quarter Pounder, the burger giant will be unleashing six candles that must be burned in unison to create the harmonious smell of a complete hamburger.
“Coming soon” to the Golden Arches Unlimited official McDonald’s online shop is the “Quarter Pounder Scented Candle Pack.” (The actual release will be announced on McDonald’s Instagram.) The limited-run new product is a “set of six custom scented candles in glass containers, inspired by Quarter Pounder ingredients: Bun, Ketchup, Pickle, Cheese, Onion, [and] 100-percent Fresh Beef” that burger lovers can “burn together for maximum deliciousness.” Approximate total burn time: 25 hours—meaning you get a full day’s worth of Quarter Pounder scent if you synchronize your lighting properly. Though the shop doesn’t yet list a price, The Daily Meal reports the six-candle set will sell for a whopper of a price: $35.
Source: Food + Wine / Image: McDonald’s