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News: Impossible Foods as a protein platform

Hosted | May 16, 2019
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Over the weekend, plant-based food startup Impossible Foods added a new item to its menu: sausage. As Impossible continues competing against newly public Beyond Meat, it’s branding itself as a “protein platform” — and, in spite of the haters, it seems to be working.

Just last month, Beyond Meat stock soared more than 250% in the hottest IPO of the year.  But Impossible is also a plant-based powerhouse: Last week, it raised $300m, and it plans to bring plant-based patties to 7.2k Burger King locations by the end of the year.

Now that they’ve both made plant-based patties palatable to meat eaters, both Impossible and Beyond are focused on scaling their businesses — often, by partnering with gigantic fast food chains. Beyond Meat has partnered with Carl’s Jr., TGI Fridays, and A&W, and Impossible has partnered with White Castle, Red Robin, and Burger King. 

Source: The Hustle / Image: WSJ

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