Hong Kong’s iconic double-decker trams have recently caught a glimpse of the 21st century with a new logo and a refreshed visual identity. Forget about the dated red-and-blue logo introduced some good 40 years ago. Nowadays, it’s all about more simple design and the color of green, a colour synonymous with the original models from 1904. More so, it’s a nod to its entering the modern era of environmentally friendly transportation.
“We wanted to convey the joy that passengers, tourists and even tram employees find when they hop on board,” says Stephen Barry, managing director of brand agency Stepworks, which redesigned the logo.
Speed and convenience may dominate in Hong Kong but the cheap and cheerful “ding dings” still transport 200,000 passengers a day along the northern strip of the island.
Source: Monocle / Image: Alamy