Innovation requires time. Sometimes quite a lot. It actually took 10 years for the Farinettis, the Italian family behind the success of high-end food emporium Eataly , to realize a project that Oscar Farinetti envisioned a decade ago. “We were strolling around the West Village in New York and my father’s attention was caught by the window of a store where knitwear was presented next to the image of a sheep,” explained Farinetti’s son Francesco.
We realized that that fashion store was doing what we were doing with food at Eataly and he had the idea of bringing the same concept, which is offering something tasty, clean and fair, outside the food industry in the world of things: a sort of Eataly of things.We realized that that fashion store was doing what we were doing with food at Eataly and he had the idea of bringing the same concept, which is offering something tasty, clean and fair, outside the food industry in the world of things: a sort of Eataly of things.
Francesco Farinetti on Scatti di Gusto
That’s how the idea behind Green Pea was born. Described by Francesco Farinetti, Green Pea president and chef executive officer, as “the world’s first green retail park,” Green Pea combines education, fashion, interior design, beauty, automotive and entertainment into a 161,459-square-foot space entirely dedicated to sustainability . Opening on Dec. 8, Green Pea, which spans over five floors, is located in Turin in the Lingotto district, where Eataly opened its first location in 2007.
Source: Couleurz. Photo: Scatti di Gusto.
