I have been funnily bullied lately for my guilty pleasure to visit west London even more often. Ok I know it is not as cool as East London is, people tend to be pretentious and the born and bred Londoners, as we see them in the movies, do not live here anymore. For the ones living in the east, there is not any point visiting west London as there is nothing new to offer.
This was the case till a few months ago. I have to admit that Westbourne Grove has now much more to offer than spoiled youngsters queuing for a brunch spot at the 202, no offence Nicole (Fahri)…
Healthy brekkie in interesting interiors is served in every other shop, and the sport attire is the official outfit for ladies and gents, boys and girls on the weekends (puffy sleeveless jackets haven’t been banned yet)
Sophisticated high street brands set out the fashion guidelines and you get a civilised high street enviro to walk through your Saturday, away from the chaotic, purely touristic Portobello fuss.
The Portobello trail is more or less known and set by dozens of guides, trip consultants, blogs and word of mouth. ‘red velvet cupcake in hand, banksy-inspired art-y poster, vintage cutlery and pastel colored photo shoots we are naming a few of the ‘not to be missed’ list.
Leaving behind the ‘Julia Roberts and Hugh Grant glamorous movie set’ though, there is a section on Portobello Road and Golborne Road that exhibits a multicolored multinational self that is now catching our eye. This has always been there, but it’s a few new gentrificating, yet eye-pleasing additions that make it more attractive to the ‘looking for something new and different savvys’.
Golborne Road is the newcomer in the lifestyle scene of the Hill; independent coffee shops, pilgrimage on the far cultures of the world and an establishment for serious get-togethers all mixed together blow away the mute scenery from the recent past.
Notting Hell is left far behind in the past. The old school crazy nights at BBB are now gone, and the hair is now let done in more relaxed and casual hidden locations along the All Saints Road or the north end of Portobello.