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News: Apple gears up for London flagship re-opening

News: Apple gears up for London flagship re-opening

Apple’s flagship store on London’s Regent Street will reopen on 15 October after an extensive overhaul by Foster + Partners. The brand's inaugural European store, it's now the first on the continent to adopt Apple’s new retail format, unveiled in San Francisco in May this year. The new look will now be rolled out across all the brand's European flagships.

 

Apple is adamant that the new store designs will be less formulaic and more site-specific, especially when housed in historic buildings. Part of the mezzanine level of the Regent Street store has been removed to create a double height grand hall, bringing more natural light into the store and revealing the grand arches of the façade. It has also opened up enough space to introduce 12 Ficus alii trees into the store.

The mezzanine level is now accessed by twin staircases, with handrails hand-carved into the store’s stone walls. The store will also feature what Apple says is the longest luminous ceiling panel in the world.

 

Foster + Partners collaborated with Sir Jonathan Ive, Apple’s chief design officer, and Angela Ahrendts, VP of retail and online stores, on the concept.

 
'Like many great cities, London’s historic architecture has great significance to the community,' Ive says.

Source:  Wallpaper / Images: AOL

 
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