News: Muji is reportedly entering the hospitality business in Japan
Japan's famous minimalist homeware brand Muji will be opening its first hotel in its home country! The homeware retailer already builds homes in Japan so the hotel business seems like a natural evolution.
The brand, loved for its pared-down aesthetic is now moving into hotels, opening two establishments in Shenzhen and Beijing later this year. In the spring of 2019 they will also open a hotel in Tokyo’s Ginza retail district on the top five floors of a new 10-storey building that will be the brand’s global flagship, according to real estate developers Mitsui Fudosan. The decision to build one in Tokyo seems a no-brainer: you couldn’t ask for a more central location and it’s likely to attract plenty of interest from the record number of visitors coming from overseas. Tokyo-based architects UDS will design and run the hotel but Muji is expected to provide most of the furniture and you can expect the brand’s signature simple appeal.
Ryohin Keikaku President and Representative Director Satoru Matsuzaki told a news conference that he hopes Muji Hotel will become “a place where customers can thoroughly experience Muji product lineups.”
Source: Monocle / Cover photo: Mitsui Fudosan