News: Muji’s minimalist travel accessories now come with a typographic twist
Muji is making a rare departure from its rule of being a brand without branding (Mujirushi in Japanese) with the launch of a capsule collection in collaboration with Parisian graphic-design studio Be-Poles.
Dedicated to travel, the ‘Muji to Go’ series takes stationery and cosmetics from existing Muji collections and decorates them with French words that describe the function of the object. Each features the familiarly elegant typography of Be-Poles but Muji purists fear not: removable labels mean that those who prefer to go without can simply peel them off. The collection is currently available in limited edition in Muji’s Parisian flagship shops and Colette and will eventually arrive in Japan.